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Dr. Robin Bachmann

Robin Bachmann_Bild_v2

Division of Social, Organizational and Economic Psychology

Postdoctoral Researcher

Address
Habelschwerdter Allee 45
Room JK 27/218
14195 Berlin
Telephone
+49 30 838 66272
Email
r.bachmann@fu-berlin.de

Office hours

Tuesdays, 10:00-11:00 a.m. during the lecture period

Robin Bachmann earned his PhD in Behavioural and Psychological Science from the London School of Economics, specializing in the intersection of social psychology and behavioral economics. As a Postdoctoral Researcher in Social, Organizational, and Economic Psychology at Freie Universität Berlin, his research focuses on identity, inequality, change, and leadership in organizational, economic and political contexts. Previously, he spent seven years at a top-tier management consulting firm, where he last held a managerial role. Alongside academia, he continues his consulting work, focusing on leadership, organizational transformation, and applying behavioral insights to promote better and more inclusive economic behavior.

Bachelor's program in Psychology

Lecture "Work, Organizational and Economic Psychology II"

Description: The lecture introduces key theories, concepts, and empirical findings in organizational and economic psychology – focusing on human experience and behavior in organizational and economic contexts. The organizational psychology section covers topics such as organizational theories, communication, teamwork, conflict, leadership, organizational culture, and change management. The economic psychology section addresses market research, advertising effects, rationality, emotions, and financial decision-making processes. In addition, topics such as disinformation, sustainability, inequality, civic behavior, and public policy are considered.

Seminar "Identity, Language, and Leadership in the Political Context" 

Description: In this seminar, we examine social psychological research in political contexts. We address central topics such as social identity, leadership, social inequality, and activism. A particular focus is placed on the role of language as a means of political action, as well as on computer-assisted methods of language analysis in social psychology. Participants prepare relevant academic literature, which is critically reflected upon and discussed in the seminar. In a practical project phase, students independently analyze phenomena related to social identity and leadership using speeches from the German parliament (Deutscher Bundestag).

 

Master's program in Psychology

Seminar "Psychological and Behavioral Science for the World"

Description: How can human experience and behavior in organizations, the economy, and politics be better understood – and effectively changed? This two-semester project seminar integrates perspectives from social, organizational, and economic psychology with behavioral economics. In the first semester, we explore classic and current research literature, discussing theories, methods, and findings in a critical, interactive, and practice-oriented way (including pro-and-con debates, role plays, and case studies). In the second semester, participants develop their own research and intervention concepts addressing real-world challenges – ranging from organizational issues to major societal questions – and demonstrate how psychological and behavioral science can help make the world a little better.

Research Areas:

Robin Bachmann works at the intersection of social psychology and behavioral economics and investigates key issues in organizational, economic and political contexts, including:

  • Social Identity
  • Leadership
  • Change Management
  • Financial Behavior
  • Economic Inequality

Research Methods:

In addition to traditional questionnaire and experimental studies, he utilizes advanced research methods, such as:

  • Large-scale household data, e.g., German Socio-Economic Panel, UK Household Longitudinal Study (UKHLS)
  • Advanced statistical analysis, e.g., multilevel and longitudinal analysis
  • Unstructured text data, e.g., business reports, German parliamentary protocols and various social media data
  • New computational text analysis, e.g., application of Natural Language Processing (NLP) and Large Language Models (LLM)

Practical Applications:

His work informs practice in areas such:

  • Management Consulting
  • Behavioral Policy Design

Supervision of theses:

  • Robin Bachmann supervises Master's and Bachelor's theses in in his research areas and application contexts. He also supports students who want to work with existing household data (e.g., German Socio-Economic Panel) or text data (e.g., German parliamentary protocols).
  • Current: Contact him for possible collaboration in a research project on social identity, political leadership and new text analysis methods

Academic publications:

  • Bachmann, R., Gleibs, I. H., & Delaney, L. (in press). Social identity and capital income: A social psychological approach to identity economics using UK household data. British Journal of Social Psychology.

  • Bachmann, R. (in press). Status und Sprache im politischen Diskurs [Status and language in political discourse]. In L. A. Gierke & F. H. Gerpott (Eds.), Statussymbole im Wandel: Haben, was andere nicht haben können [Status symbols in transition: Having what others cannot have] (Vol. 2). Nomos.
  • Bachmann, R. (2025). Money Silences “Us”: Financial Topics Erode Collective Identity in the German Parliament. Academy of Management Proceedings, 2025(1), 21012. https://journals.aom.org/doi/10.5465/AMPROC.2025.277bp [Charles H. Levine Award for Best Conference Paper 2025]
  • Bachmann, R., Scheel, T., & Kerschreiter, R. (2024). Change Credit: The compensatory effects of leader group prototypicality and organizational identity strength in organizational change. Journal of Change Management, 24(4), 346-361. https://doi.org/10.1080/14697017.2024.2430126
  • Bachmann, R., & Gleibs, I. H. (2024). Uncovering the secret life of We-pronouns in the German parliament. Zeitschrift für Psychologie, 232(3), 200-208. https://doi.org/10.1027/2151-2604/a000564

 

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